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How to find your target audience on Instagram

Image by Priscilla Du Preez

Do you know how to find your target audience? Better yet, do you know how to get them to view your Instagram or website?

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The secret is called engagement. 

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Engagement is so much more than just responding to comments on your posts. Engagement is the key to building an online community. On Instagram there are tools you can use to find people with specific interests and demographics. Once you understand how to use these tools such as location tags and  hashtags, you can find your ideal customers. The challenge then becomes to find and interact with so many of these people that a portion of them are intrigued enough to click on your page to find out more. 

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I'm not talking about a quick emoji or an "I love this", I'm talking about real authentic comments and reactions. This is a process that takes many hours per week if done correctly but it can pay off in the long run . 

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Real organic growth doesn't happen overnight. If anyone is promising you hundreds of followers in a short amount of time, RUN! 

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We research who your ideal customers are, where they are located, and what they are interested in. From there we conduct a strategy to reach out and connect with them through genuine interactions. By being intentional and authentic, we help grow your platforms and gain quality followers that are interested in your company.

As a business owner you have so much on your plate. Let us take over your engagement so you can start growing your social media and gain potential leads.

 

Want more tips? Check out our other blog posts or sign up for a 1:1 discovery call today!

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